A Women Month Magic Show Playbook for Employee Resource Groups
A Women Month Magic Show Playbook for Employee Resource Groups
You’ve got a budget line, a calendar invite template, and a Slack channel full of good intentions.
What you don’t have yet is the event.
If you lead or volunteer with a women’s employee resource group, you know the pressure that builds every year as Women’s Month approaches. Leadership wants something meaningful. Members want something fun. Everyone wants it to be different from last year’s panel. And you’re doing all of this on top of your actual job.
I’m Katrina, known on stage as Magical Katrina, a professional magician and mentalist based in Las Vegas. I’ve built a career in a field where women have historically been rare on stage, and I love helping organizations celebrate Women’s Month in a way people actually remember.
This post is a practical playbook for ERG leaders, HR teams, and culture committees considering a Women Month magic show. We’ll cover timing, budget, formats, promotion, and how to make the whole thing feel meaningful rather than performative.
And at the end, I’ll share the one invitation decision that most changes who shows up.
Step 1: Pick Your Date (It Might Not Be March)
For many organizations in the United States, the United Kingdom, and Australia, Women’s History Month is March, with International Women’s Day on March 8. In the Philippines, March is National Women’s Month. South Africa observes Women’s Month in August.
If your company is global, that’s worth a quick check. A Women Month magic show for a South African team might land better in August, while your US colleagues celebrate in March. Some organizations hold one event and invite everyone; others run separate regional moments.
Whatever you choose, lock the date early. March 8 is popular, and if you want Magical Katrina for your Women Month magic show, dates around it fill quickly.
Step 2: Decide What You Want People to Feel
Before choosing a format, write one sentence that finishes this thought: “When people leave, I want them to...”
“...feel inspired to take a bold step in their careers.”
“...feel connected to colleagues they rarely see.”
“...see women’s leadership as something to celebrate, not just discuss.”
“...have genuinely enjoyed themselves.”
Your answer shapes everything else. A Women Month magic show built around connection looks different from one built around a keynote message.
Step 3: Choose the Right Format
Here are the options I offer. Magical Katrina will help you match one to your goals.
A Keynote With Magic
If you want substance, a keynote weaves live magic into a message. My keynote topics include marketing, entrepreneurship, communication, and ADHD. Each moment of astonishment opens the door to an idea, so the takeaway sticks.
A Featured Performance
If your goal is celebration and shared joy, a featured Women Month magic show gives your audience an experience full of mentalism, the art of seemingly reading minds and predicting decisions, plus interactive moments where colleagues become part of the show.
Strolling Magic at a Reception
For networking events or lunches, strolling magic from Magical Katrina moves between small groups. It’s a natural way to get people talking across departments and levels.
A Team-Building Workshop
For smaller, hands-on groups, a workshop-style Women Month magic show can explore confidence, communication, and presence through magic.
A Virtual Show
If your members are spread across offices or working remotely, a live, interactive virtual Women Month magic show brings everyone into the same moment.
Step 4: Build the Budget Case
ERG budgets are often modest, and many groups need approval from HR or an executive sponsor.
Here’s how to make your case:
Tie it to the goal. “This event supports our ERG’s mission of visibility and connection.”
Highlight inclusion. A Women Month magic show is enjoyable for everyone, not only members, which broadens reach.
Point to the performer. Booking a woman in a field where women are underrepresented reinforces the theme.
Share the per-person cost. Dividing the fee by expected attendance often makes the number easier to approve.
For virtual events, my shows range from $1,400 to $5,000, depending on format, audience size, and customization. For in-person events, I’ll provide a clear quote once I know your details.
Some ERGs also partner with other groups, such as a parents’ network or a culture committee, to share costs and audiences. Co-hosting a Women Month magic show can double your reach.
Step 5: Promote It Like You Mean It
Even great events struggle if nobody knows about them. A few ideas:
Lead with the experience. “Live mind reading by Magical Katrina” grabs more attention than “Women’s Month celebration, Thursday at noon.”
Use a short video clip. I post daily on Instagram at @magicalkatrina, where around 200,000 people follow along. A short clip in your announcement shows colleagues exactly what they’ll be missing.
Ask leaders to share it. An executive sponsor forwarding the invite signals that the Women Month magic show is a priority, not a side activity.
Send a reminder the day before. Busy people forget. A quick note helps turnout.
Step 6: Plan the Run of Show
A simple structure works well:
Welcome from an ERG leader or executive sponsor (keep it short)
A brief acknowledgment of the women you’re celebrating, inside or outside your organization
The magic or keynote as the centerpiece
A closing moment, such as a call to join the ERG or a preview of upcoming events
If you’re hosting a virtual Women Month magic show, use a Zoom Meeting rather than a Webinar when possible, since webinar attendees typically can’t turn on their video. Ask attendees to use Gallery View so everyone can see each other’s reactions.
Who You’d Be Inviting
When you book Magical Katrina, here’s who joins your event:
More than 13 years of performing across over 20 countries
Appearances on Penn & Teller: Fool Us and Masters of Illusion
Five magic awards, including PCAM Family Entertainer of the Year
Membership in The Magic Circle in London and the Academy of Magical Arts in Hollywood
Work connected to Formula 1, the Olympics, Porsche, Prada, and Ritz-Carlton
Advocacy for nonprofits including Magicians Without Borders and Emergency Circus
I’m also the creator of a spy-themed one-woman show, I Am Not a Spy. This Is a Magic Show., which won the Hollywood Fringe “Take the Stage” Award.
And through everything, one rule never changes: every volunteer Magical Katrina invites up walks away looking good. Nobody is ever the punchline.
Making It Meaningful, Not Performative
One common worry about Women’s Month events is that they can feel like a box being checked. Here’s how to avoid that:
Connect it to real action. Pair the event with a mentorship launch, a scholarship announcement, or a call to join the ERG.
Give women a voice. Let members introduce the event, share stories, or recognize colleagues.
Keep it going. One great event in March shouldn’t be the only thing that happens all year.
A Women Month magic show is a wonderful centerpiece, but it works best as part of a bigger commitment.
What It Looks Like
Picture a company lunch-and-learn in March. Eighty employees fill a conference room, with another forty joining from other offices on screen. The ERG chair opens with a short welcome and a few words about the women who built the company’s early success.
Then I take the stage. A senior engineer, invited up as a volunteer, thinks of the name of a woman who inspired her career. She keeps it to herself. A moment later, I reveal it.
She pauses, then smiles and tells the room who that woman was, and why she mattered.
That’s the moment a Women Month magic show becomes more than entertainment. The details always depend on your event, but that’s the kind of moment I aim to create.
The Invitation That Changes Who Shows Up
So here’s what I promised.
The single decision that most changes your turnout is this: invite everyone.
It sounds obvious, but it’s easy for a Women’s Month event to end up attended mostly by people who already belong to the ERG. The same faces show up, have a lovely time, and go back to their desks.
When you explicitly invite the whole organization, including men, allies, managers, and colleagues who don’t usually attend ERG events, something shifts. The celebration of women becomes something the whole company takes part in, rather than something one group does for itself.
Magic helps here, because it’s genuinely fun for everyone. Nobody has to be convinced they’ll enjoy it. And when a colleague who’s never come to an ERG event sees a room full of people celebrating women together, they’re far more likely to come back.
So when you send that invitation, send it wide. A Women Month magic show is the kind of event people bring their friends to.
Frequently Asked Questions
What is a Women Month magic show?
A Women Month magic show is a live magic and mentalism performance or keynote held to celebrate Women’s History Month or International Women’s Day. With me, it can be a featured show, strolling magic, a keynote, a workshop, or a virtual event.
When is Women’s Month?
In the US, the UK, and Australia, Women’s History Month is March, with International Women’s Day on March 8. The Philippines also observes National Women’s Month in March, while South Africa observes Women’s Month in August.
Can you perform for a hybrid or remote audience?
Yes. I offer live, interactive virtual shows, and we can plan around hybrid formats when part of your audience is in the room and part is online.
How much does it cost?
For virtual events, my shows range from $1,400 to $5,000, depending on format, audience size, and customization. For in-person events, I’ll provide a quote based on your date, location, and requirements.
What should I include when I inquire?
Your date, location or platform, expected attendance, format preference, budget range, and your goals for the event. That helps me confirm availability and recommend the right approach.
Let’s Plan Your Women’s Month Event
If you’re leading an ERG, planning an HR initiative, or organizing a Women’s Month celebration for your team, I’d love to hear about it. Tell me your date, your audience, and what you’d love people to feel when they leave.
Get in touch to check availability with Magical Katrina, and let’s create a Women Month magic show your whole organization will want to attend.